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Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Data: Digital Advertising Post-ATT with Kyle Antoian

39:53
 
공유
 

Manage episode 470803884 series 3452347
Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.

In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.

We covered powerful subjects relating to Digital Advertising Post-ATT

  • Impact of iOS 14.5 on Marketing Strategies
  • The Cookie Conundrum and Alternative Solutions
  • Future of Digital Marketing in a Privacy-Centric World
  • The Importance of Post-Purchase Engagement
  • Leveraging Zero-Party Data for Marketing
  • Building Lookalike Audiences: Strategies and Insights
  • The Role of Identity Graphs in Marketing
  • Navigating Attribution Challenges in E-Commerce
  • Understanding App vs. On-Site Experiences
  • Lead Capture: The Foundation of Customer Engagement

  continue reading

36 에피소드

Artwork
icon공유
 
Manage episode 470803884 series 3452347
Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.

In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.

We covered powerful subjects relating to Digital Advertising Post-ATT

  • Impact of iOS 14.5 on Marketing Strategies
  • The Cookie Conundrum and Alternative Solutions
  • Future of Digital Marketing in a Privacy-Centric World
  • The Importance of Post-Purchase Engagement
  • Leveraging Zero-Party Data for Marketing
  • Building Lookalike Audiences: Strategies and Insights
  • The Role of Identity Graphs in Marketing
  • Navigating Attribution Challenges in E-Commerce
  • Understanding App vs. On-Site Experiences
  • Lead Capture: The Foundation of Customer Engagement

  continue reading

36 에피소드

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