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217 - Unveiling the Secrets of Success in Boutique Marketing for Emerging Brands with Pennock's Nikki Lindgren
Manage episode 425948572 series 3446401
Doug Noll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Doug Noll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Your host, Doug Noll, talks with the Founder and Managing Partner of Pennock, Nikki Lindgren. Nikki's career in digital marketing began at Pottery Barn and Cost Plus World Market, where she spearheaded e-commerce marketing initiatives. Her experience working with agencies during this time highlighted the depth of knowledge and expertise that agencies could bring to the table. This realization led her to join an agency where she helped 45 brands across entertainment, lifestyle, and music grow their e-commerce presence. Eventually, Nikki founded Pennock, a boutique agency with a fully decentralized team, dedicated to helping lifestyle and beauty brands scale their e-commerce businesses through an integrated marketing approach.
Nikki's background in e-commerce marketing for brick-and-mortar businesses provided her with a unique perspective on the digital landscape. Working with agencies early in her career underscored the value of specialized knowledge and expertise in digital marketing.
To learn more about Nikki's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Doug's work? Check out his website at https://dougnoll.com
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