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Optimizing The Needle Moving Metrics On Amazon w/ Marc Jepsen - #50
Manage episode 353997907 series 3443132
Brand Builder University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brand Builder University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
When it comes to selling on Amazon, data is king.
If you want to succeed, you have to be willing to get in the weeds, understand what key metrics are, and more importantly - how you can improve them.
In this episode, we talk to Marc Jepsen, co-founder of one of the longest-standing Amazon analytics tools on the market - ManageByStats.
Marc is an expert on managing an Amazon business by measuring and acting upon key metrics, and in this episode, we talked about:
What the four most important metrics are for any Amazon seller How to improve each of those metrics How a data-driven approach can help grow your business How ManageByStats was recently acquired by Carbon6 And much more!
Episode Links
Follow ManageByStats
➡️ Linkedin: https://www.linkedin.com/company/managebystats/ ➡️ YouTube: https://www.youtube.com/c/ManagebystatsTools ➡️ Facebook: https://www.facebook.com/managebystats ➡️ Twitter: https://twitter.com/ManageByStats ➡️ Instagram: https://www.instagram.com/manage_by_stats/
Talking Points
0:00 Introduction To Guest: Marc Jepsen 0:41 How Building Brands Paved The Way For Creating ManageByStats 2:50 Carbon6’s Acquisition of The Software 7:27 Journey To Building An Amazon Business 15:59 Four Key Metrics To Ensure Your Business is in the Right Direction 18:55 Insights On Most Successful Clients 27:15 How Customer Lifetime Value Plays A Role In Your Profitability 29:11 What Is Product Lifetime Value and Why It’s Important 31:05 Outlook in the Next 24 Months in the eCommerce Industry 35:24 Best Way To Find ManageByStats
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