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96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton
Manage episode 388145943 series 3443132
Brand Builder University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brand Builder University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.
Explore Tiege Hanley: https://www.tiege.com/
Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
- 00:00 - Introduction to Guest: Kelley Thrornton
- 02:05 - Introducing the Brand and the Journey So Far
- 05:02 - Navigating Brand Failures and the Decision to Restart
- 06:56 - The Motivation Behind a Fresh Start
- 09:37 - Challenges and Considerations in Bringing on a Partner
- 14:17 - Ideation, Product Selection, and Initial Development Challenges
- 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
- 24:04 - Strategies for Launching the First Product
- 26:35 - Leveraging Partner Audiences and Sales Strategy
- 29:41 - Implementing Subscriptions as a Business Framework
- 34:23 - Insights into the Operational Side of the Business
- 36:49 - Future Plans: Selling the Business and Beyond
- 40:53 - Closing Thoughts and Insights from Kelley
99 에피소드
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