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61. Mike Beckham: Brand Strategy, Entering Retail, Visionary Leadership & More
Manage episode 360273940 series 3443132
Brand Builder University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brand Builder University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Simple Modern is one of the great success stories of Amazon-first brands.
Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup.
In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham.
It was a fascinating conversation where we talked about:
- How the Simple Modern brand strategy evolved
- What getting your products into retail involves
- The necessity of good leadership in growing a strong business
- Why business owners need to offer more than just money to motivate a team
- What Mike would do if he had to start all over again
- And a bunch more!
Episode Links
- Check out Simple Modern
- Connect with Mike on Twitter
- Episode 31 with Mike’s co-founder Bryan
Talking Points
00:00 Introduction to Guest: Mike Beckham
00:57 Background of Mike Beckham and Simple Modern
04:38 Origin of Simple Modern
15:50 Financials in the first two years
24:42 Simple Modern’s journey to Retail
31:14 Transition to Amazon Pre-Covid and Mike’s challenging times as a leader
36:44 How to come up with a vision for your business and track your progress
44:01 Incentivizing people and winning with the company
48:12 Leadership advice for new entrepreneurs
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