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57. Mina Elias: Amazon PPC Insights From $3m/month In Ad Spend
Manage episode 357590170 series 3443132
Brand Builder University에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brand Builder University 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Amazon PPC continues to evolve and those that evolve with it have the best possible chance of success on the Amazon platform.
On the podcast this week to discuss exactly how it is evolving and how sellers should approach this crucial marketing channel is Mina Elias.
Mina is the founder of Trivium Group who currently manage over $3 million per month in ad spend on Amazon.
In the episode we talked about how Amazon PPC has changed (but may not change much more) and how Amazon sellers can succeed by focusing on metrics that actually matter.
Spoiler alert; ACOS is NOT one of them!
That and more controversial PPC takes from Mina coming up in this episode!
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