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Personal brand and pricing
Manage episode 414194738 series 3440738
The Happy Startup School에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Happy Startup School 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What’s the value of a personal brand? When building your reputation, what would this reputation do for you? What financial value does it have? What’s it worth to get on the radar of the people that you’d love to collaborate with? How much time and effort should you invest in building your personal brand?
You could write a book to build a personal brand, and so what are the costs of writing it? What are the benefits in terms of royalties? What are the benefits in terms of it being a marketing vehicle for your company?
What’s the value of the work of someone helping you build a personal brand? What is the relative value of your work compared to a 5 page website, a tweet or an illustration?
On this episode, Carlos speaks with Anne Miltenburg, founder of Brand the Change, about her own experiences of pricing a brand.
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