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Generating Revenue through Athletics with Josiah Castro
Manage episode 456004676 series 3436398
Sarah Holtan, PhD and Sarah Holtan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sarah Holtan, PhD and Sarah Holtan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sarah Holtan, PhD chats with Josiah Castro, Deputy Athletics Director for East Texas A&M, about the cutting-edge strategies he's using to boost university revenue through athletics. This conversation is packed with insights on the importance of athletics in enrollment, branding, and community engagement.
Josiah shares how athletics act as the "front porch" of the university, offering unique marketing opportunities and rallying points for students, alums, and the community. He discusses the innovative approaches in revenue streams, like branded beer and group ticket sales, and the essential role of relationships in fundraising success.
Wondering how creative revenue strategies can bolster university finances and enhance student experiences? Tune in to discover Josiah Castro’s proven methods for generating significant revenue and fostering campus unity.
Episode Highlights:
09:19 - if it doesn't work, it doesn't work. I tell my team all the time though, if we get one new ticket buyer, if we get one new donor, if we get one new sponsor because we tried something, it's a success, right?
12:25 - If your university and your president also see the value in the Athletics Department, then there is this group working across campus because rising tide raises all boats.
21:41 - Everything that we do on the fundraising side isn't about dollars or the Athletics Department, it's about the kids.
Sarah Holtan, PhD
Josiah Castro
44 에피소드
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