))
Community-Market Fit Addresses an Emotional Need - Christina Garnett - Revenue Today - Episode # 071
Manage episode 351715244 series 3433744
RevGenius에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 RevGenius 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today, we welcome Christina Garnett, an award-winning community builder and advocacy strategist who is the Principal Marketing Manager for Offline Community and Advocacy at HubSpot.
Christina discusses the differences between product-market fit and community-market fit and how the sense of belonging and emotional connection around your product or service is central to its success.
Takeaways
- Community-market fit has an emotional value that creates a member experience around your product.
- It takes the voice of the customer and puts it at the heart of everything, creating a feedback loop to provide happiness around your product.
Quote of the Show
"What community gives is more of an emotional value, the longing, network, tangible opportunities to connect with other humans. And so, we really have this difference of emotional connectivity versus tech connectivity." - Christina Garnett
Connect with Christina in the link below:
Ways to tune in:
118 에피소드
공유
