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ABMify Growth by Aligning Sales and Marketing - Danilo Nikolich & Nick Bennett - Revenue Today - Episode # 090
Manage episode 351715225 series 3433744
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Today, we welcome Danilo Nikolich, VP of Sales Development at RollWorks, and Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Today, they introduce their masterclass on ABMifying growth by laying the foundation that marketing and sales should be aligned for ABM to happen, as well as defining what a marketing qualified lead (MQL) is versus a marketing qualified account (MQA).
Takeaways
- The process of ABMifying growth is grounded upon focus and the alignment of sales and marketing.
- ABM is a strategy that can be looked at through different channels like content syndication.
Quote of the Show
"ABM and the strategy behind ABM is really just targeted marketing at the end of the day. And there are really 3 core things that I think about within that strategy, it's how do you win more deals in a more kind of cost-effective way, especially in this down market, how do you reduce churn, and how do you increase the operational efficiencies to be able to do that?" - Nick Bennett
Connect with Danilo and Nick in the links below:
- LinkedIn (Danilo): https://www.linkedin.com/in/danilonikolich/
- RollWorks website: https://www.rollworks.com/
- LinkedIn (Nick): https://www.linkedin.com/in/nickbennett1/
- Alyce website: https://www.alyce.com/
Ways to tune in:
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