55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor

Women in B2B Marketing

In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and emphasizes the importance of adaptability in the fast-paced marketing landscape. They also discuss community-led growth and the shift from "go to market" to "go to network" strategies, highlighting the power of authentic relationships and community engagement.

Jody walks us through:

• The concept of "Death to the Funnel" and the shift from traditional funnel structures to an infinity loop in customer journeys
• Evolution of the traditional marketing funnel to the "infinity loop"
• Re-envisioning content and the customer journey
• Use of TOFU, MOFU, and BOFU in marketing
• Adapting to signals from potential customers
• Community-led growth, its evolution, and the significance of authentic relationships and value provision within communities
• Quick thinking, experimentation, and adaptation in today's marketing landscape
• Creating a community versus sponsoring a community
• The impact of imposter syndrome in the marketing industry
• Overcoming self-doubt and seeking help in career transitions
• Challenging the notion of being the "smartest person in the room"

Key Links:

Guest: Jody Spencer - https://www.linkedin.com/in/jodyspencer/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/