The Seven-Step Approach to Evaluating Startups: A Storytelling Perspective | Episode 382

Women Who Rock GSA a Female Entrepreneurship Podcast

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Executive Summary

The Startuprad.io podcast and YouTube blog covers the German-speaking startup scene and in this episode, Joe interviews Paulina Jänsch, co-founding partner at Leanox Impact Capital. Paulina discusses her seven-step approach to evaluating startups and fundraising as storytelling, emphasizing the importance of a financial model that reflects the startup's value drivers. She also talks about Leanox Impact Capital's investment criteria, which focus on impact innovation and solving environmental or social problems. The company invests in early-stage startups in Europe, with a focus on industry-agnostic but always impact-driven ventures, and prioritizes investing in female founders and LPs.

EU Startups Summit

This interview was recorded outside of the EU Startups Summit 2023 on April 20th in Barcelona. Thank you EU Startups for the great event.

The Founding Partner

Paulina is one of two founding partners at Leanox Impact Capital and a TOP 100 most influential women in the European VC and startup space. She holds a Bachelor of Science from Maastricht University School of Business and Economics and a Master of Science from Erasmus Universiteit Rotterdam, as well as a Master of Science from EADA Business School. She also spent time in Singapore (Nanyang) for an exchange semester.

Paulin also worked at EY Analytics, immostore, and participated in the CFA Research Challenge by Caixa Bank. Amongst being GP at Leanox, she is also invested as Business Angel in nine companies.

The Investor

Leanox.eu is looking to raise a new fund with not only 50% female (co)founded startups, but also 50% female LPs. Leanox is also looking for parity in itself, they have 50/50 GPs in Leanox. The VC is motivated to disrupt inequalities, to tackle social and environmental issues as an opportunity to improve the world we all live in.

Find the email to pitch Leanox in our blog post (link below).

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Blog Post and Show Notes:

Find all links and show notes here: https://medium.com/startuprad-io/the-seven-step-approach-to-evaluating-startups-a-storytelling-perspective-episode-382-a0cec4da3cb8

Chapters:

00:00:00 Intro

00:00:20 Sponsoring Message by ExpressVPN

00:01:04 Paulina Jänsch - Co-Founding Partner at Leanox Impact Capital

00:01:50 Paulina’s Seven-Step Approach to Valuation Impact Startups

00:09:30 How to Pitch Leanox - Investing in Impact Innovation

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