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Where Do LinkedIn Ads Fit Into Your Marketing Mix? | With AJ Wilcox
Manage episode 342487007 series 3399757
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Is your brand currently using LinkedIn Ads? Maybe you’re considering LinkedIn Ads but you haven’t quite hit the ‘publish’ button yet.
Today we’re discussing why you should be using LinkedIn Ads and where LinkedIn Ads should fit into your overall marketing mix - with a man who’d managed over $150 million dollars of ad spend on the platform.
He’s host of the LinkedIn Ads show and founder of B2Linked - a LinkedIn ads-specific agency that he started back in 2014 - a warm welcome to the Strategic Marketing Show - AJ Wilcox.
Topics discussed on this episode include:
- Why LinkedIn Ads?
- What are the benefits of LinkedIn Ads over other ad platforms?
- Where do LinkedIn ads fit into the overall marketing mix?
- What kind of creative, call to action and targeting work best?
- What are the best metrics to keep an eye on for LinkedIn Ads?
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