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Shifting Expectations in the Paid Traffic Space | With Ashley Monk
Manage episode 342487008 series 3399757
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The paid traffic landscape is constantly changing - are you keeping up with what works best?
Today we’re going to be discussing how the paid traffic landscape is shifting, how your paid traffic expectations should be shifting, and how you should be tracking your paid traffic success in 2022 and beyond.
Joining us to discuss this is a lady who helps growth-minded companies who have been unable to scale their services and digital products because they cannot dial in strategy, or solve their own marketing problems.
She serves clients internationally and is Founder and CEO of Onya - one of the top marketing agencies in the Indianapolis region. A warm welcome to the Strategic Marketing Show - Ashley Monk.
[You can find Ashley over at OnyaMark.com.]
Topics discussed on this episode include:
- How has the way that paid traffic success is achieved changed over the past couple of years?
- Have ad platforms and the way that they operate changed much?
- How about the style of ads that are most effective at the moment?
- And what about tracking success - how has that changed?
- How does performance-based marketing tie in to conversion marketing?
- You use Hyros - what is that, how does it help and how does it work?
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