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What is People-Centric Digital Marketing and Why Does it Matter? | With Neal Schaffer
Manage episode 349117202 series 3399757
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Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities?
That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing. And, if that's not enough, he's also a Fractional CMO.
A warm welcome to the Strategic Marketing Show, Neal Schaffer.
You can find Neal over at nealschaffer.com.
Topics discussed on this episode include:
- You say that people-centric digital marketing requires a combination of employer branding, employee advocacy, brand advocacy, and influencer marketing. Let’s pick that apart a bit.
- What do you mean by employer branding being part of a people-centric digital marketing approach?
- How does employee advocacy fit in?
- What about brand advocacy?
- Influencer marketing?
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