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SEO for Enterprise SaaS Businesses | With Dr De Vera
Manage episode 344506016 series 3399757
Insights For Professionals에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Insights For Professionals 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are the most effective SEO strategies for an enterprise SaaS business? That's what we're covering today with a man who is the star of his very own SEO video show on YouTube. He's the former SEO Manager at SAP and Workday, and the current Head of Growth at Twingate. A warm welcome to the Strategic Marketing Show: Dre de Vera.
Topics discussed on this episode include:
- What’s different about the way that SEO is done for SaaS businesses?
- What are some quick SEO wins that SaaS businesses can typically achieve?
- What is Google looking for from a SaaS business to rank it high for its target keyword terms?
- What are some SEO mistakes that SaaS businesses make?
- What are some newer SEO techniques or strategies that work well, but many businesses aren’t taking advantage of them yet?
- How does SEO fit into an overarching enterprise marketing strategy?
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