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Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers
Manage episode 364692652 series 3399757
Insights For Professionals에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Insights For Professionals 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle.
She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ needs first.
A warm welcome to the Strategic Marketing Show, Izzie Rivers.
You can find Izzie over at RealmB2B.com.
Topics discussed on this episode include:
- How easy is it to measure the financial impact of improving customer experience?
- You say that an improved customer experience allows for an increased rate of self-selection - what do you mean by that?
- How do you target users that are likely to be high-usage customers?
- How does marketing better work with other departments, such as product, to enhance targeting?
- How do you make your marketing more efficient, so that you’re spending money on the right areas?
- How do you ensure that your brand experience appeals to the optimum target customer?
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