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How to Use a Data-Driven Content Strategy to Drive Customers via Organic Search | With Kevin Gibbons
Manage episode 343000995 series 3399757
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How can you be more laser-targeted in attracting the right audience from organic search?
That’s what we’re going to be covering today with a man who founded his first digital marketing agency back in 2006.
He’s the Founder & CEO at specialist eCommerce SEO agency Re:signal - a warm welcome to the Strategic Marketing Show - Kevin Gibbons.
[You can find Kevin over at Resignal.com]
Topics discussed on this episode include:
- Why does it all start with understanding your audience?
- What do you do to understand an audience?
- How do you define the size of the organic marketplace opportunity?
- How do you get a sense of customer demand? (Because you don’t want to be targeting people that aren’t interested in what you do.)
- Let’s dive into the specific of one of your successes - one of your clients - ASICS - you increased their average organic revenue by 122% - how did you do that?
And how did you:
- Get buy in
- Work with their team internally
- Temper expectations
- Set final targets
- Set milestones
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