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Copywriting Techniques and Approaches for B2B Companies | With Eden Bidani
Manage episode 353996001 series 3399757
Insights For Professionals에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Insights For Professionals 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging.
She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy.
A warm welcome to The Strategic Marketing Show - Eden Bidani.
You can find Eden over at GreenLightCopy.com.
Topics discussed on this episode include:
- How does Copywriting bring a marketing strategy to life?
- Does every marketer need to be good at copywriting?
- Has good copywriting for the web changed much over the past few years?
- How do you recommend that a copywriter goes about explaining what a company or product does in a clear and powerful way?
- How different is website copy, app copy, emails, FB ads?
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