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Episode 10: Rethinking Donations and Flowing with Trends - Eileen O'Rourke from GoFarm Colorado
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Stu Swineford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stu Swineford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of Relish This, I had a great conversation with Eileen O'Rourke, the Executive Director of GoFarm Colorado.
One of the biggest takeaways from this episode is how to rethink your relationship with donors, particularly in a year when trends have changed.
Eileen has seen a drop off in their "big" donor commitments this year with a shift to more people giving smaller amounts (which, fortunately, has mostly made up the delta). By embracing this trend and coupling this approach with asking for donors to transition to a multi-month commitment, we identified some really great opportunities to not only go with the flow driving donor engagement this year, but increase chances of hitting budget targets and smoothing out cash flow as well.
Have a listen. I think you'll love this episode.
Show notes and links:
GoFarm Colorado
Action Ask:
Donate, explore the importance of local food, and become an advocate.
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