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Ep 62: How To Successfully Launch A Product On Amazon With Luke Tierney of Eco D2c
Manage episode 333234446 series 3367338
Stu Swineford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stu Swineford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I don’t think it’s news that Amazon dominates the online selling game, both here in the United States and around the world. You don’t get to be a $1.75T—yes, that’s trillions of dollars—by slacking.
In any case, if you’re launching a consumer product, a little knowledge about how to market it on Amazon can go a long way.
On this week’s episode, I talked with Luke Tierney, the Founder and Director of Eco D2C a firm that helps eco-brands bring their products to market—primarily on Amazon.
Our conversation focused around the challenges and processes around bringing a product to market, the factors that go into a successful launch, and how to develop marketing around eco-brand awareness to sell more products in this quickly-expanding sector of B2C sales.
But here’s something else we discussed—Amazon isn’t just for selling your product. The site is also used by millions of people a day as…
A search engine.
See, many consumers turn to Amazon first for product information, reviews, and pricing comparisons. Then they eventually purchase in-store or at another site online. This makes having your products on the service something to consider—even if you have no desire to sell millions.
If you’ve ever wanted to launch your own eco-product, this is a great conversation to listen to.
Hope you enjoy it.
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Find 1 thing and shift to an eco-conscious brand.
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