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Expanding Your Brand Potential with Anika Jackson
Manage episode 389122944 series 3349587
Chuck Anderson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chuck Anderson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Chuck Anderson explores the power of branding with Anika Jackson, a seasoned branding expert and VP of PR and operations for a leading marketing agency. Anika shares valuable insights into understanding customer personas, refining brand messaging, and the significance of intentional partnerships for business growth.
Guest Bio:
Anika Jackson is a branding expert with extensive experience in marketing and promotion. As the VP of PR and operations for a marketing agency, she specializes in helping small businesses and minority entrepreneurs establish their brand identity and visibility through integrated marketing strategies.
Key Points Discussed:
- Importance of understanding customer personas and targeting specific segments before reaching a broader audience (06:12)
- Developing brand messaging, tone of voice, and identity before considering customer personas and social media channels (14:30)
- Necessity of fixing brand-related issues and establishing a well-structured ecosystem before pursuing big opportunities (21:45)
- Significance of collaboration, outside perspectives, and intentional partnerships in business (32:19)
- Offering a free 30-minute strategy session and the significant impact minor tweaks can have on branding (41:55)
Must-Read Book Recommendation:
"Secrets of the Sfrakhkar" by Eliza Reed and "Be Different or Be Dead" by Roy O'Singh
Guest's Website:
To learn more from Anika Jackson's expertise, schedule a free consultation with her ...
https://calendly.com/yourbrandamplified/30min
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Until next time, keep moving forward!
Chuck Anderson,
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