))
S2 E5 | Benchmarking in Business: Types and Benefits
Manage episode 354692308 series 3334925
Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Technical benchmarking is usually done on the supply side, and consumer benchmarking is done on the demand side. On today's Circuit Breaker Show, Bob and Greg talk about benchmarking and how it works as a kind of prototyping to find a common language for marketing, sales and developing a better product. You'll learn about technical benchmarking and customer benchmarking and how they are used at different times for different purposes, yet blend seamlessly. You will learn about the importance of technical and customer benchmarking. Bob's perspective as an engineer and product developer will help you understand technical benchmarking and its two roles. Bob will also discuss the QFT method and how it relates to benchmarking.
Greg will explain why he calls consumer benchmarking "contextual benchmarking" You will learn about the process of consumer benchmarking and why most companies are better at technical benchmarking than customer benchmarking. They'll explain why you need a third party for benchmarking to move your business forward. You will learn how benchmarking leads to more Jobs To Be Done. Greg will talk about how he has seen benchmarking go wrong.
Join Bob and Greg for this thought-provoking and timely discussion.
Enjoy!
What You'll Learn in this Show:
- The different types of benchmarking
- Can you do technical benchmarking in a school?
- Why benchmarking is not the same as concept testing
- Why do technical experts need to be involved in consumer benchmarking?
- How important it is to build a competitive set when purchasing
- And so much more...
Resources:
33 에피소드
공유
