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Craft a PR Strategy for Your Podcast as a Solopreneur with Simone Sauter
Manage episode 418333859 series 3323952
Rachael Botfield에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rachael Botfield 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
6-Step Publicity Rockstar method to increase your audience and visibility.
PR is not just for big brands!
Simone Sauter, PR expert for Solopreneurs joins me this week on the podcast.
Key points include understanding the ideal client, pitching to the right platforms, creating compelling content, and leveraging media coverage for growth.
Top advice here is to make your pitch personal and offer value that will resonate with the podcast host or publication’s audience.
"You don't build relationships by just copy-pasting something. It's like with a friendship, you also don't make friends with a cookie-cutter strategy."
About Simone
Simone Sauter is a certified PR Consultant & Visibility Strategist, Publicity Rockstar™, and bestselling author. She teaches coaches and consultants how to get featured in prestigious magazines and podcast shows so they get seen, heard, and highly paid – without wasting time on social media or paying for ads and agencies. The beauty of her approach is that following her Publicity Rockstar™ Method, her clients get all they need to build an impactful brand: Visibility, Authority, Credibility, and Trust.
Simone has built a very successful coaching business herself solely by utilizing the power of the media and podcast shows. She has been featured in media outlets such as Cosmopolitan, Instyle, and Closer, shared her story on countless podcast and TV shows, built a blog with 100,000+ monthly organic readers, and created an advertising value of more than 3 million euro in just 18 months.
Besides that, she is a certified PR Consultant with two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 500 companies.
https://www.simonesauter.com/free-training
https://www.linkedin.com/in/simonesauter/
If you have any questions or would like some help with your podcast, book a podcast enquiry call.
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Thanks so much!
I'd love to connect with you on social!
You can find me on:
Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!
Need some extra support? Book a 90-minute Podcast Strategy Session
Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
Mentioned in this episode:
How to Promote Your Business with Podcasts and LinkedIn Workshop
How to Promote Your Business with Podcasts and LinkedIn Workshop We'll cover the benefits that podcasting has for your business and the top 3 things to think about to get clear on your podcast idea: 1. Who is it for? 2. What is it about? 3. Frequency length and Style? AND We'll workshop the idea of your podcast. Elaine will share 3 tips on how you can use LinkedIn to promote your podcast. If you want to start a podcast but have been putting it off, here's a chance to work through your idea and get tips to promote it on LinkedIn. All aimed at increasing your visibility and building your like, know, trust with your ideal clients. Join us on 17th September at 12noon! The investment is £45 and you get 10% off! Use code RACHAEL at the checkout. https://www.elainewalshmcgrath.com/a/2147926391/HB3xohmb
How to Promote your Business with Podcasts and LinkedIn Workshop
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