Ep 10: Masters of Change: CK Sharma, Head of Sales Excellence, Orion India

Masters of Change: Conversations with Change Makers

Join us for an in-depth conversation on the evolution of India's packaged food industry! In this episode, Bizom's AVP of Customer Success, Ayush Saxena, sits down with Orion’s Head of Sales Excellence, CK Sharma, to explore Orion India’s inspiring journey—from its early days to becoming a major player in the market.In this podcast, they dive into:• Orion India’s Story: Discover how Orion carved its niche in India, the challenges of launching iconic products like Choco Pie, and the unique opportunities encountered in a diverse market.• Sales & Distribution Strategies: Learn about the innovative tactics that have driven Orion's success, including tailored approaches for urban versus rural markets and the impact of channel-specific distribution.• Competitive Edge: Hear firsthand how Orion differentiates itself amidst stiff competition, maintains product quality in a price-sensitive market, and continuously innovates to meet consumer demands.• Market Penetration & Expansion: Gain insights into the delicate balance between deep market penetration and broad expansion, with practical examples of how Orion has built lasting customer loyalty across regions.• 2025 and Beyond: Get a glimpse into future trends in the packaged food industry, Orion’s strategic plans for sustainability, and the evolving consumer preference for healthier options.• Expert Advice: Whether you’re an industry professional or an aspiring sales leader, benefit from CK Sharma’s seasoned advice on achieving excellence in the FMCG space.Tune in for a compelling discussion that blends rich industry experience with forward-thinking strategies—perfect for anyone interested in the future of sales and distribution in the FMCG world!#Bizom #FMCG #SalesExcellence #OrionIndia #CustomerSuccess #DigitalTransformation #SalesStrategies #Podcast #AIinSales #ChocoPie