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Transitioning From Using a Product to Marketing it, with Erik Mansur
Manage episode 341275667 series 3293390
Enablix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Enablix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Can you love a product so much that you market it?
In this episode, Nick is joined by Erik Mansur, VP of PMM at Crayon, to commiserate and share best practices over their experiences joining marketing leadership at companies after having used the product. They cover the pros and cons of having user empathy coming into a marketing role, the double-edged sword of assuming that other users are just like you, and examples of messaging a traditionally 'nice to have' product to a 'must have' product during a recession
If you like this episode and care about seeing how your competitive program measures up to the rest of the indsutry, check out the Crayon Competitive Program Grader at https://crayon.co/competitive-program-grader
25 에피소드
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