Episode 074 - GA4: What you need to know with Amanda Webb

Audience Growth Podcast

On today's episode Niki talks to Analytics and ROI expert Amanda Webb about the impending change to Google Analytics 4. They also discuss which analytics you should be paying attention to in order to streamline your business and make sure you are maximising the results from your marketing efforts.

You can check out all of the fantastic tools as well as 'Analytics Day', the conference Amanda is hosting, via: www.spiderworking.com/audiencegrowth as well as the link to connect with Amanda on LinkedIn.

Niki also mentions her conference Adventures In Marketing, find out more about that here: https://www.adventuresinmarketing.uk/

Looking to supercharge your business, want structured accountability and access to people who can help you solve your business problems quickly? The doors to Niki's business accelerator, The Charge, are open. Find out more and book a call with Niki here: https://www.nikihutchison.com/the-charge

Loved the podcast? What to do next:

Why not binge on some of the other episodes and make sure that you subscribe on your favourite podcast platform, so that you never miss a future episode.

And if you're enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn: https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.