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#604: How to Hyper-Niche for Success - Gary Pope
Manage episode 353344098 series 3031841
Nathan Holritz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Holritz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Do you want to stand out amongst the mass of photographers in your marketplace and book more clients? It's time to focus on a niche! Listen to photographer Gary Pope's advice in this episode to learn how to build your business with a hyper-niche!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Gary's introduction and explanation of his business's brand position (2:31)
What did Gary's business look like before he re-branded to his current brand? (10:28)
How does Gary define "hyper-niching"? (14:35)
How can photographers avoid the common feeling of FOMO when hyper-niching? (22:05)
5 steps to take to hyper-nice your business (29:32)
1. Make an avatar of your ideal client
2. Verify the market viability
3. Identify the pain points of your ideal client
4. Present solutions to the client's pain points
5. Be clear in your messaging
Links:
https://lovelongandprosperphotography.com
https://instagram.com/lovelongandprosperphotography
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