))
#600: How to Build a Loyalty Program - Jakievious Phillips
Manage episode 350802087 series 3031841
Nathan Holritz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Holritz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Repeat business can make up a large part of the growth of a photography business, but what are you doing to generate that repeat business? Photographer Jakievious Phillips is here to share how to launch and develop a loyalty program for your photography clients! Make sure to listen in!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jakievious's Introduction (1:16)
How would you sum up what a loyalty program is? (5:05)
When did Jakievious decide to implement a loyalty program in his business? (9:15)
How does Jakievious sum up the benefits of a loyalty program to his business? (12:12)
Which genres of photography can benefit from a loyalty program? (13:48)
What 5 steps should photographers take to implement a loyalty program? (19:05)
1. Consistency and loyalty to your brand
2. Date your clients (build strong relationships)
3. Track KPI's (Key Performance Indicators)
4. Implement Standard Operating Procedures (SOPs)
5. Loyalty tactics
How does Jakievious make a genuine effort to create relationships with clients? (24:53)
Why is it important to track KPI's? (32:34)
How do Standard Operating Procedures tie in with a loyalty program? (43:32)
Links:
https://www.jepitome.com
https://instagram.com/jepitome_photography
https://smile.io
https://getsproutstudio.com/
https://yotpro.com
https://pagespeed.dev.web
https://ahrefs.com
649 에피소드
공유
