#634: Brand Position Consultation - Clark Sanders
Manage episode 381290562 series 3031841
Nathan Holritz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Holritz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It's a busy marketplace with LOTS of photographers. You may be friends with those photographers, but you still have to stand out amongst those photographers to capture the attention of your potential clients! In this episode, host Nathan Holritz helps super-talented senior portrait photographer Clark Sanders explore how to best position his brand and business in his local marketplace in order to more effectively grab the attention of potential clients that come across his website and social media! Show Notes Introducing Clark Sanders (1:51) Definition of Brand Position (3:38) The significance of Brand Position (6:26) The reasons Clark got into photography (8:10) The reason for asking Clark questions about his business when considering Brand Position (12:15) The markets Clark is currently working in (13:30) Why Brand Position matters when most of your business already comes from word of mouth (15:34) What genre or type of photography Clark specializes in (17:50) What is unique about Clark's senior photography in his marketplace (22:45)What are Clark's clients' pain points? (27:03) What kind of help does Clark need with his Brand Position? (33:38)The value of sharing prices on our websites (37:04) 4 ways to establish a distinct Brand Position (40:03) The importance of a Big Picture View in establishing a Brand Position (45:17) The importance of market research for establishing a Brand Position (46:32) Observations of what other photographers' brand positions are in the marketplace Clark is serving (49:44) Initial suggestions of Brand Position statements for Clarks' business after observing his competition (62:29) The importance of sharing the Brand Position statement prominently on your website (68:14) The significance of matching the client experience and images to the Brand Position statement (70:27) SEO tips as a Brand Position statement is implemented on a website (73:00) Links clarksandersphotography.com instagram.com/clarksanders
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649 에피소드