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Pricing and the cost of living crisis
Manage episode 360261441 series 3012675
Annette Ferguson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Annette Ferguson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, I discussed the current economic climate of slow wage growth and high inflation leading to the cost of living crisis situation. You will hear how this impacts businesses and why it is essential to understand the situation even if you are in a B2B environment.
I suggested ways to navigate pricing and revenue strategy in a declining economy, such as cost-cutting, reducing waste, and streamlining processes to be more efficient with operations.
Additionally, you will learn to assess the value stack and different pricing points to provide options for price-sensitive buyers. I highlighted the importance of value-based pricing, even during tighter economic times, and suggests an exercise to help businesses understand the value they deliver and how it links to price.
Finally, find out the importance of being transparent with pricing and communicating any price increases to customers or clients.
Overall, this episode provides practical tips and strategies for navigating the cost of living crisis in a business, ensuring profitability, and delivering value to customers and clients.
Resources:
If you’re struggling to understand the accounting for your business, reach out to Annette at podcast@annetteandco.co.uk and join our Facebook group https://www.facebook.com/groups/915326342418247.
To know more about financial and lifestyle freedom and if you wish to receive updates on all the workshops that will help you increase your profitability and freedom from your business, just head on over to https://www.annetteandco.co.uk/want-our-emails/.
Connect with Annette Ferguson:
Facebook - https://www.facebook.com/UKAnnetteFerguson/
Instagram - https://www.instagram.com/annetteandco_/
YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA
Listen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -
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