How do I persuade the unpersuadable?

The Q and A Sales Podcast

Paul provides great tips to convince those naysayers, those guardians of the status quo, that your solution is worth the change.

Show Notes

First things first. Analyze why this individual is hesitant to change. Were they part of the discovery, or were they brought in later?

Is this decision maker aware of the broader issue or problem your solution provides, perhaps for a different department or location? Read them into the situation.

Don’t camouflage your solution. Be sure to point out the contrast of what your solution will do compared to the status quo.

Maximize information flow. This helps build familiarity with your name, your company’s name, and your solution.

Share case studies from other customers of how easily your solution is implemented.

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