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Managing the Dynamic Gatorade Brand with Mike Del Pozzo
Manage episode 404945916 series 2998754
Brent Williams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brent Williams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week on the Be Epic podcast, Brent engages in a dynamic discussion with Mike Del Pozzo, President and General Manager of Gatorade at PepsiCo. During the episode they dive into the challenge of maintaining engagement with core and light Gatorade consumers, the importance of product timing, and strategies for PepsiCo's beverage and snack segments. Mike shares his personal journey from starting as a PepsiCo intern to leading Gatorade. He highlights the value of internships, and the benefits of having a diverse professional background. They also touch on the unique business environment in Northwest Arkansas and the comprehensive view necessary for successful brand management in the competitive CPG and retail industries.
200 에피소드
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