#109: Demystifying Amazon

The Book Marketing Action Podcast

This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe—USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell—who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features.

During the episode, Alexa shares:

• A little bit about herself and her work in the world.
• Her author journey and her books, Sunshine After the Storm and Lose the Cape.
• How many books she has written over the last decade.
• Why it’s important for authors to use Amazon.
• Whether or not achieving number one in your category on Amazon is worth chasing.
• The benefits of promotional opportunities available through Amazon and how authors should use them.
• The number of Amazon reviews authors should aim for and how to get more of them.
• Why someone closely associated with an author can’t leave an Amazon review for their work.
• If it’s advantageous to self-publish exclusively through Amazon, or if it’s more worthwhile to expand the distribution of a book.
• Some of the challenges authors are facing with Amazon and how to overcome them.

For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-109-demystifying-amazon/

Click here to download our new, free resource, Spend This First, and check out some of our blog posts about navigating Amazon: “If You Want to Play Amazon’s Games, You Need to Know the Rules,” “Learning the Importance of Amazon Reviews: A Look at Bestsellers,” and “Bestseller Status is (Not Only) About Ego.”

Please feel free to send a message to Becky at [e-mail] to share your thoughts!