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Image is Everything: How Pixel-Perfect Bottle Shots Increase Sales and Save Money
Manage episode 319934158 series 2994652
Scout Driscoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scout Driscoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Laurie Millotte is the Founder and Chief Amazement Officer at Outshinery, a company that helps wineries of all sizes access high-quality, ready-to-use product photography and videos. A problem-solver at heart, Laurie created Outshinery after observing how wineries were missing out on sales and distribution opportunities due to a lack of quality visual content. Now, she’s working with over 1,500 brands across 16 countries to ramp up sales using pixel-perfect bottle shots.
In this episode…Wineries often neglect the marketing aspect of brand strategy due to the common misconceptions that marketing is all about influencers, discounts, and aggressive ad exposure. However, Laurie Millotte says that there’s no shortage of wine, so your packaging, marketing, and brand representation are crucial to your success.
For Laurie and the team at Outshinery, image is everything. That’s why they’re taking the hassle out of bottle photography and bringing the best strategies straight to you. Through their customized, cost-effective solutions, Outshinery is helping wineries elevate their marketing strategy and grow exponentially.
In this episode of VINTed, Scout Driscoll is joined by Laurie Millotte, the Founder and Chief Amazement Officer at Outshinery, to talk about using compelling wine photography to boost sales. Laurie discusses why bottle photography is so important, how she’s working to diversify the wine space, and the exciting projects she’s planning to launch this year. Plus, Laurie shares how you can try Outshinery for free!
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