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The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]
Manage episode 342108277 series 2988517
Akshay Datt and Vani Gupta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Akshay Datt and Vani Gupta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.
👉 Listen to the podcast to know about:-
01:34 - Change in focus post-Covid: from offline to online
08:06 - Must-dos for building an e-commerce-enabled website
12:01 - Customer segmentation strategy
14:28 – E-mail marketing and managing the analytics
26:03 – Using performance marketing to drive traffic
📄 Click here to read the transcript
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!
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