The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]
Manage episode 342108277 series 2988517
Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.
👉 Listen to the podcast to know about:-
01:34 - Change in focus post-Covid: from offline to online
08:06 - Must-dos for building an e-commerce-enabled website
12:01 - Customer segmentation strategy
14:28 – E-mail marketing and managing the analytics
26:03 – Using performance marketing to drive traffic
📄 Click here to read the transcript
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!
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