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Identity Marketing featuring Veronica Romney
Manage episode 447977536 series 2987372
Megan Huber에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Megan Huber 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, I talk with Veronica Romney, an expert in identity marketing and branding. We discuss the nuances between personal and business brands, highlighting the importance of personal branding for diversifying ventures.
Veronica shares her four-step identity marketing process—finding, validating, naming, and dressing the identity—using examples like the Smash Army. We emphasize that successful branding reflects authentic values and community connections. Veronica also reveals her upcoming book and online intensives aimed at helping marketers redefine their strategies through identity-focused connections.
HIGHLIGHTS:
3:05 Diving into Identity Marketing
8:31 The Birth of Identity Marketing
13:29 Defining Personal vs. Business Brand
20:42 The Smash Army Phenomenon
29:24 Unpacking Community Identity
34:20 Importance of Early Identity Marketing
CONNECT WITH VERONICA:
Follow Megan Huber’s Socials:
LinkedIn | Instagram | Facebook | Book a Call | Consulting
Structured Freedom Inc | Client Acquisition For High Ticket Coaches
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