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Making digital subscriptions work, with Centaur Media’s Ben Barrass
Manage episode 317490574 series 2971024
Red Olive에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Red Olive 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ben Barrass is the group head of data at Centaur Media, a provider of market intelligence and publisher of publications such as Econsultancy, Design Week and The Lawyer. He is responsible for planning and execution of the data strategy across all the digital subscription products the company runs. With over 19 years of experience across a range of digital business operations, he is a marketing technology expert.
Coming up in the episode:
- Ben gives the perspective of a data professional in a central team within a large organisation containing different businesses that service very distinct audiences. (1m 35s)
- Moving print-based publications to digital successfully (3m 17s)
- Standardising and harmonising services, reports and removing silos of knowledge (4m 40s)
- A new way to think about what data we collect and whether it is worth sending an email to the people on your email list that never open it. (9m 23s)
- How to use data to help people that have been in the organisation for a long time (14 m 3s)
- The importance of building data collection in a project from the outset and the dangers of relying on ‘phase two’ of a project (20m 52s)
- The increasing importance of data literacy in an organisation (25m 53s)
10 에피소드
공유
