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Growing Your E-Commerce Business Using YouTube with Chris Hoppe
Manage episode 366903917 series 2948589
Andy Splichal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andy Splichal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue.
Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising efforts and while there is talk about YouTube shorts, the platform has not yet fully embraced shorts, especially with ads.
In this episode, Andy and Chris talk about the significance of conducting thorough research before running YouTube ads as the starting point before launching YouTube ads. They talk about targeting and the importance of creativity in determining the target audience by pre-qualification and pre-filtering process helps ensure that the video is shown to people who are genuinely interested in the product.
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To find more information about Chris, go to:
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
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