))
Dave Will - Feedback Automation Strategy for Associations | Ep #41
Manage episode 292551636 series 2926194
Mary Byers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mary Byers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Dave Will is a long time association professional who works with associations as a technology entrepreneur. His first company, Peach New Media, developed a learning management system called Freestone and he's currently working on new technology called Prop Fuel that helps associations capture the voice of the member to improve member engagement with feedback and sentiment analysis.
While member engagement is far from new to the market, feedback automation strategy is a new and innovative approach that captures the sentiment around a member at a given point along the member journey.
Most associations focus on transactional behavioral data, but that tells us nothing about why somebody is doing what they're doing. Dave shares why it's so important to incorporate sentiment data into our decision making.
Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2020 Mary Byers
66 에피소드
공유
