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#073 - Hospitality Meets Felix von Hurter - The No Alcohol Drinks Creator
Manage episode 293541791 series 2909909
Phil Street에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Phil Street 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ahhhh, Drink. We all love it. But not all drinks are made equally and today's guest is part of a team who have produced a world class no alcohol beer.
As a fanboy, I was delighted I got some time with Felix von Hurter, Co-Founder of No Alcohol drinks guru's Freestar Drinks (https://freestar.co).
As always, we cram in loads including:-
- Facebook advertising
- The need for hospitality’s return
- Starting in flavours and fragrance
- Sipsmith
- The rise and rise of Gin
- Lame and Soda
- The de-alcoholising process
- Having a positive impact on the planet
- Liquid engineering
- What it takes to pioneer a product
- Winning a world beer award
- Occasions for generations
- The emergence of the Alcohol free category
- Lo & No perceptions
- Sunk cost fallacy
- Palate fatigue
- The future
- The now
It's a cracking chat and Felix and his Co-founders level of tenacity is to be applauded but it is most certainly worth it. They have produced a world class product.
Enjoy.
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