Empowering Small Wineries Through the Internet With Martin Cody of Cellar Angels

Legends Behind the Craft

Meet Martin Cody, a seasoned executive with over 35 years of experience in sales, strategic partnerships, and market development in the healthcare industry. As the CEO, President, and Co-Founder of Cellar Angels, he embarked on a remarkable journey to revolutionize the wine industry. In 2010, Martin co-founded a fine wine company that not only provides access to the finest wines from Napa and Sonoma but also channels its proceeds towards charitable causes. Cellar Angels stands as a beacon of luxury wine curation, delivering the best of Napa and Sonoma directly to wine enthusiasts, all while making a positive impact on the world.

Here’s a glimpse of what you’ll learn:

• Martin shares the story of how Cellar Angels came into existence and discusses the challenges of transitioning from a traditional wine retail model to a digital platform

• Find out how Cellar Angels navigated obstacles in the early days of their digital marketplace venture

• Martin discusses the art of working with family-owned wineries to create compelling narratives and offers valuable advice for wineries looking to craft their own stories

• Dive into the intricacies of Cellar Angels' partnerships with wineries and how they source their wines

• Martin shares the story behind Cellar Angels' interaction with California Alcohol Beverage Control and the challenges they overcame

• Explore the strategies employed by Cellar Angels to grow their audience and presence in the digital space

• Get an inside look at the Cellar Angels Wine Club

• Martin explains why Cellar Angels' services are invaluable for small wineries looking to expand their reach

• Discover the philanthropic aspect of Cellar Angels

• Martin shares invaluable entrepreneurial advice based on his experience founding multiple companies

In this episode with Martin Cody

Martin Cody of Cellar Angels shares the challenges and triumphs of revolutionizing the wine industry by providing a platform for limited-production wineries that often go unnoticed in the three-tier system. Discover how Cellar Angels leverages the power of the internet to connect wine enthusiasts to these hidden gems, and why crafting compelling wine stories is the heart of their mission.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Martin Cody, the CEO, President, and Co-Founder of Cellar Angels. Learn about their unique approach to partnerships with wineries, their charitable initiatives, and gain valuable entrepreneurial advice from a seasoned business leader. Whether you're a wine lover, an aspiring entrepreneur, or simply curious about the world of wine, this podcast offers a taste of innovation, passion, and success in the digital age.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

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