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The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson
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The Marketing Society podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Marketing Society podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole.
Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of the UK's top brands, Philadelphia and Dairylea. Her previous experience includes Procter and Gamble, where she spent more than a decade working on an array of billion-dollar brands, driving global change initiatives such as Always ‘end period poverty’.
In this episode, Kirsten shares her definition of personal development and its importance for leadership development, her formula for personal energy, implementing ‘prison Fridays’ and the role of community and mentoring in developing your personal understanding.
Plus Kirsten shares her advice for career highs and learnings, and advice for marketers.
00:00:00 Welcome and Introduction to Personal Understanding
00:02:07 What is Personal Development?
00:05:03 Personal and Professional Growth and Leadership
00:07:56 Kirsten’s Formula for Personal Energy
00:08:19 Purpose, Motivation and Confronting Limiting Beliefs
00:13:17 The Importance of Coaching
00:15:33 3 Key Areas for Marketers
00:16:14 The Concept of "Prison Fridays"
00:21:59 The Role of Community in Personal Development
00:25:19 Creating Community Initiatives at Mondelez
00:29:23 Advice for Starting Community Initiatives
00:30:46 Kirsten’s Career Highs and Learnings
00:34:24 Advice for Future Marketers
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Kirsten McPherson | LinkedIn
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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