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Ideal Client Specialization
Manage episode 285882814 series 2879077
Travel Biz CEO에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Travel Biz CEO 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
When it comes to niching and specialization, many are quick to claim “I’m a cruise specialist! I’m a luxury specialist!”
Well what the heck does that even mean?
In this episode, Ashley, Wendy, and Krystal argue that you should specialize in an ideal client and lean into your ICA’s problems, pain points, and what you solve for them as a specialization. It’s time to get away from the generic specialities and go narrow and deep in your marketing plan.
For more on this check out this blog: https://www.kinshiptravelacademy.com/blog/style-of-travel-vs-traveler-the-ultimate-niching-showdown
To grab the transcript for this show click here:
Meet your podcast hosts:
Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program here.
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