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How to Master Effective Positioning and Understand Your Market Featuring Steven Lewis
Manage episode 443987758 series 2873510
Smashing the Plateau에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Smashing the Plateau 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.
In today's episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.
Steven and I discuss:
- Steven's journey from law to copywriting [01:45]
- The mistakes businesses make in positioning [06:27]
- The importance of understanding your target market [10:00]
- What people actually value in a service provider [14:32]
- How understanding your value can affect pricing [18:51]
- The role of community in personal and professional growth [24:11]
Learn more about Steven at https://taleist.agency/guides/the-landing-page-checklist/
Thank you to our sponsor:
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