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Data Power Play: Amazon Advertising's Off-Platform Advantage
Manage episode 398731965 series 2856353
Ad Advance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ad Advance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary
In this episode, Joe and Sean discuss the power of first-party data in Amazon advertising. They explore the challenges and opportunities of using Amazon's DSP to target audiences off the platform. They highlight the importance of audience segmentation and tracking, as well as the benefits of using hash lists to build lookalike audiences. They also discuss the complexities of conversion attribution and the need for careful measurement. Overall, they emphasize the value of utilizing Amazon's first-party data and the potential for driving new-to-brand customers to non-Amazon websites. In this podcast episode, Sean discusses key learnings and insights from his work at Add Advance.
Takeaways
- Amazon's first-party data is a powerful tool for targeting audiences off the platform.
- Segmenting audiences and tracking conversions can be challenging but is crucial for effective advertising.
- Using hash lists and building lookalike audiences can help reach new-to-brand customers.
- Conversion attribution across different platforms requires careful measurement and de-duplication.
- Lead time is necessary for setting up tags and building audiences. Continuous learning and exploration are essential in the field of advertising.
- Stay updated with industry trends and best practices.
- Subscribe to Add Advance's mailing list and follow their content for valuable insights.
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