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AMC 101: Simplifying Amazon Marketing Cloud for Brands
Manage episode 493390002 series 2856353
Ad Advance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ad Advance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertisers to unify data across Sponsored Ads, DSP, and even Streaming TV.
🔑 Key Takeaways:
- AMC offers a full-funnel view beyond last-click attribution.
- New tools and AI make AMC more accessible than ever.
- Brands can justify upper-funnel spend with detailed customer journey data.
- Audience creation within AMC allows for more refined targeting and strategy.
Whether you're brand new to AMC or looking to refine your data strategy, this episode is your go-to primer.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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