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Ad Advance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ad Advance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Amazon Video Advertising and Brand Stores: A Deep Dive with Keith O'Brien

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Manage episode 378315127 series 2856353
Ad Advance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ad Advance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week on The Ad Project, hosts Joe Shelerud and Keith O'Brien discuss the dynamic world of Amazon e-commerce and advertising. Keith, an Amazon expert with nine years of experience, shares insights into the platform's evolution and the increasing significance of video advertising.

The conversation covers Keith's background and journey within the Amazon ecosystem, from driving product reviews to founding his own agency. They reminisce about earlier strategies and set the stage for exploring the power of video advertising.

The heart of the discussion revolves around the growing role of video ads on Amazon. Joe and Keith discuss the visual shift in e-commerce and the challenges and opportunities of incorporating video into campaigns.

They emphasize the importance of capturing viewers' attention within seconds and share creative tips for impactful video content.

The conversation transitions to Amazon's Brand Store, highlighting its competition-free space for showcasing products and engaging with customers. Joe and Keith underscore the role of Brand Stores in boosting average order values and enhancing the brand experience.

Finally, they share key takeaways from the recent Amazon Accelerate conference, discussing advancements in advertising tools and Amazon's commitment to supporting sellers.

  continue reading

172 에피소드

Artwork
icon공유
 
Manage episode 378315127 series 2856353
Ad Advance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ad Advance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week on The Ad Project, hosts Joe Shelerud and Keith O'Brien discuss the dynamic world of Amazon e-commerce and advertising. Keith, an Amazon expert with nine years of experience, shares insights into the platform's evolution and the increasing significance of video advertising.

The conversation covers Keith's background and journey within the Amazon ecosystem, from driving product reviews to founding his own agency. They reminisce about earlier strategies and set the stage for exploring the power of video advertising.

The heart of the discussion revolves around the growing role of video ads on Amazon. Joe and Keith discuss the visual shift in e-commerce and the challenges and opportunities of incorporating video into campaigns.

They emphasize the importance of capturing viewers' attention within seconds and share creative tips for impactful video content.

The conversation transitions to Amazon's Brand Store, highlighting its competition-free space for showcasing products and engaging with customers. Joe and Keith underscore the role of Brand Stores in boosting average order values and enhancing the brand experience.

Finally, they share key takeaways from the recent Amazon Accelerate conference, discussing advancements in advertising tools and Amazon's commitment to supporting sellers.

  continue reading

172 에피소드

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