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Amazon DSP 101: What Brands Need to Know to Get Started
Manage episode 498504750 series 2856353
Ad Advance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ad Advance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
DSP can feel like a big leap—but it’s becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP actually is and how it works. You’ll learn:
🔑 Key Takeaways:
- What makes DSP different from Sponsored Ads
- Key benefits like audience targeting and creative flexibility
- When a brand is ready to layer on DSP
- Real success stories and recent updates (like AI tools and Disney/Roku inventory)
- How DSP ties in with Amazon Marketing Cloud for better attribution
Whether you're DSP-curious or ready to scale, this episode lays the foundation.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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