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Diego Torres-Palma에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Diego Torres-Palma 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Xiao Chi Jie - Jen Liao

55:51
 
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Manage episode 512285184 series 2851196
Diego Torres-Palma에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Diego Torres-Palma 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

You don’t have to look hard to find a national brand that started from a single-family-owned restaurant. There’s In-N-Out: started by the Snyder family, McDonald’s: started by the McDonald brothers, and Chick-fil-A: started by the Cathy family. While we’re on the topic, go ahead and add Xiao Chi Jie into the mix (or XCJ for short). But unlike the previous three brands that spread primarily through new brick & mortar locations, our guest today started with a single restaurant and expanded into a CPG brand. Jen Liao and her then-boyfriend Caleb Wang (now husband) started the business as a way of connecting with their family’s history since they’re both second-generation Chinese Americans. Their modern take on Chinese street food was an immediate hit with the locals of Bellevue, WA, and they knew that their recipes were destined for a much bigger audience. So just like those other family-owned brands that came before her, Jen has her sights set on national recognition. Her goal is for XCJ to become the default Chinese food company in America.

Listen in as we cover everything from why most of her customers live in an Asian-food desert, why hiring someone to handle XCJ’s marketing was low on her priority list, and what it means to be a third culture kid.

  continue reading

300 에피소드

Artwork
icon공유
 
Manage episode 512285184 series 2851196
Diego Torres-Palma에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Diego Torres-Palma 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

You don’t have to look hard to find a national brand that started from a single-family-owned restaurant. There’s In-N-Out: started by the Snyder family, McDonald’s: started by the McDonald brothers, and Chick-fil-A: started by the Cathy family. While we’re on the topic, go ahead and add Xiao Chi Jie into the mix (or XCJ for short). But unlike the previous three brands that spread primarily through new brick & mortar locations, our guest today started with a single restaurant and expanded into a CPG brand. Jen Liao and her then-boyfriend Caleb Wang (now husband) started the business as a way of connecting with their family’s history since they’re both second-generation Chinese Americans. Their modern take on Chinese street food was an immediate hit with the locals of Bellevue, WA, and they knew that their recipes were destined for a much bigger audience. So just like those other family-owned brands that came before her, Jen has her sights set on national recognition. Her goal is for XCJ to become the default Chinese food company in America.

Listen in as we cover everything from why most of her customers live in an Asian-food desert, why hiring someone to handle XCJ’s marketing was low on her priority list, and what it means to be a third culture kid.

  continue reading

300 에피소드

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